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Similar to Phuket Magazine in size, this the in-flight magazine of Bangkok Airways, Thailand's 2nd airline. This too, has become famous for the quality of photography, in-depth feature stories and high quality reproduction. It is available to passengers on all flights of the airline through the region.

This is the in-flight magazine of Thailand's second airline, Bangkok Airways. FAH THAI runs features on all aspects of Thailand and about all of the destinations serviced by the airline, which now include: Koh Samui, Phuket, Hua Hin, Pattaya, Sukothai and Chiang Mai in Thailand, Angkor Wat and Phnom Penh in Cambodia, Singapore, Luang Prabang (Laos) and Jing Hong and Xian (China).

FAH THAI has often been called the best English language magazine produced in Thailand. The authors published here include the best-known writers in Thailand, giving the magazine editorial of depth and substance. The photography standards are in line with ARTASIA's traditions, and are considered the best in Thailand. Production and paper quality is also the highest, making this a publication of international standard. In fact, FAH THAI is clearly of a much higher standard than the in-flight magazines of dozens of international airlines from small or medium-size countries.

A high-class publication helps the advertisers maintain the high quality images they strive for.

Fah Thai is published every two months and is available to all passengers on every internal and regional flight of this dynamic airline.

Features in the current issue

Full prices for one edition.
Discounts available for 1 year contracts.
All ads in full colour

Back Cover +50%
Page 3 +40%
Inside front & Back covers +30%
Opposite Contents/map +20%
Right hand page +20%

TRIM SIZE: 186mm x 260mm
BLEED PAGE: 212mm x 292mm
PAPER Cover: 230 gsm Glossy Artcard - UV Laminate
Text: 120 gsm Glossy Artpaper
PRINTING: Web Offset; Binding: Perfect
NOTE: Essential material must be at least 10mm in from
the maximum width and depth of any ad.

Production Charges:
Unless agreed otherwise advertisers or agencies will be
billed for mechanical preparation of advertisements,
including typesetting, camera work, copy changes, design
borders, conversion of positives and duplicate negatives.
There is no charge for camera-ready art, reproduction
proofs or showlines.

Preferred Material:
Negatives, right-reading, emulsion side down; halftone:
133-line screen recommended for four-colour, maximum
density 260, conversion materials accepted; reproduction
proofs; and camera-ready art. Please call sales
representatives concerning electronic art.

Four-Colour Advertisements:
Colour-separated, right-reading negatives (positives for
EuroPhotonics, emulsion side down. A colour key is
required for all two, three and four-colour ads. Four-colour
progressive proofs preferred. ArtAsia Press assumes no
responsibility for the quality of colour ads printed without
a colour key.

Electronic Submissions:
ArtAsia Press supports the following programs: PageMaker
6.5, Photoshop 5.0, Freehand 7.0. For graphics we prefer
EPS, TIFF, BMP, PICT, JPEG and GIF formats. For best
results when using PC software, send graphics in TIFF
format. PageMaker users, DO NOT embed graphics in
files - link them and include a copy of the original graphics
file. All fonts must be provided (both screen and printer).
If you are working in Freehand, convert all type to paths.
Photos must be scanned at 300 dpi at final output size.
Black-and-white line art should be scanned at 600 dpi.
Please call for assistance if needed.

Hard copy is required for all output jobs. For multicolour
jobs, colour-separated hard copy (a printout of your file or
ad) should accompany your composite printouts. Hard
copy should be current and printed at actual size. We
cannot be held responsible for errors if hard copy does not
accompany your files.

For every document (both text and graphics), provide the
file name, the application used and any other relative
information. We use PCs but can also accept copy in Mac
format.

We can accept submissions on 3 1/2" floppy; 100-MB ZIP;
CD-ROM; and 600-MB optical disks. Your files can be emailed
to us at ying@aapress.net or we can download
directly from your ftp site. Please contact us for details.
Files must be e-mail attachments. To compress a file use
Stuffit Deluxe, PKzip WinZip or one of the other
compression formats supported by these utilities. The file
should be a self-extracting (or a self-exploding) archive.

Publisher's Protective Clause:
Advertisers and their agencies are solely responsible and
assume liability for the content of their advertisements.
Advertisers and their agencies further agree to hold
harmless and indemnify the Publisher against any claim
arising from advertisements, including the reasonable cost
of defense. The Publisher reserves the right to reject any
advertising that does not conform to publication standards.
Publisher cannot be held responsible for circumstances
beyond its control, such as a postal strike, an act of God,
or action by any governmental or quasi-governmental
entity.

Finished artwork is required approximately 2 months prior the date of publication.

Please Note:
" Special advertising positions are subject to a surcharge.
" All prices assume that finished artwork will be provided.
" Bookings must be signed 2 months prior publication date.
" Artwork must be received 6 weeks before publication date.
" Price does not include VAT.

Magazine Advance Planning

Fah Thai has a year plan drawn up well in advance. Contributors wishing to write for the magazine should ask to see this list, and suggest story ideas in line with this. Often the editor has planned stories in need of a writer.

Proposing Story Ideas

If you have an idea that you think will be suitable for Fah Thai please propose it to the Editor in a one or two paragraph synopsis. We recommend against writing on speculation without first clearing the idea with the editor. Most stories submitted in this manner do not fit the planned needs of the magazine and are rejected.

Rights Purchased

Fah Thai purchases one-time rights only. Since we are unable to pay international standard rates, we buy no exclusive rights at all, and each author is free to resell the story again. At the same time we ask each author to tell the editor if a story being proposed has been used elsewhere, with name of publication and date published. Stories commissioned for Fah Thai must not be sold to other publications until 3 months after they have appeared in Fah Thai.

Payment

Payment for each story should be agreed by the author and editor in advance. The editor will then include the agreed fee in an Assignment form to be delivered to, faxed or E-mailed to the writer. Unless otherwise agreed in advance, payment will be made by crossed cheque in the authors' name in Thai Baht. Cheques are normally issued after publication of the story, before the following magazine appears. No invoice is required from the writer, but the writer will be required to provide ARTASIA PRESS, the publisher, with a legal receipt upon payment.

Photographs

We rarely purchase photographs from outside sources. ARTASIA has its own extensive photo library, plus four in-house photographers; John Everingham, who travels often in the region, plus two other photographers based in Phuket and one based in Bangkok.

We will purchase one-time rights to photographs when the contributor has something that we either don't have, or cannot do ourselves.